1. Information We Collect

We collect different types of information depending on how you interact with our website and services. This helps us provide a smooth experience and support your orders.

A. Information You Provide Directly

✅ When you make a purchase, we may collect:

• Name
• Email address
• Billing and shipping address
• Payment information (processed securely through third-party payment providers)
  
  

✅ When you sign up for an account, newsletter, or promotions, we may collect:

• Email address
• Username and password (if account registration is enabled)
  
  

✅ When contacting us for support:

• Your name, email, and any details you provide in your inquiry

B. Information We Collect Automatically

When you visit our website, we may automatically collect certain information. This helps us understand how visitors use the site and improve our services.

📌 Device & Browser Information – Your IP address, browser type, and operating system.
📌 Usage Data – Pages you visit, time spent on the site, and interactions with our content.
📌 Cookies & Tracking Technologies – Used to improve user experience, analyze traffic, and show relevant content

• You can manage cookie preferences through your browser settings

2. How We Use Information

We use the information we collect for several purposes. This ensures your experience stays reliable, secure, and helpful.

• To process transactions: Fulfilling orders, processing payments, and delivering products or services

• To improve our website and services: Understanding customer behavior so we can enhance user experience

• To communicate with you: Sending order updates, responding to inquiries, or sharing promotions (with your consent)

• To prevent fraud and security risks: Identifying unauthorized access or fraudulent activity

3. How We Share Information

We do not sell or rent your personal information. However, we may share data with trusted partners when necessary to complete essential business tasks.

A. Service Providers & Payment Processors

• Payment Gateways (e.g., PayPal, Stripe, Square) – These providers securely process your payment details. We do not store full credit card numbers.

• Shipping Providers (e.g., USPS, UPS, FedEx) – Used to deliver physical products

B. Legal & Compliance Requirements

We may share your information if required by law or if needed to protect our business and customers from fraudulent activity.

C. Business Transfers

If we undergo a merger, sale, or business transfer, your information may be included as part of that process. However, your data will remain protected under the same privacy standards.

4. Your Rights & Choices

You have control over your personal information. Because of this, you may:

• Request Access: Ask for a copy of the information we store about you

• Update Your Information: Correct or change your personal details

• Opt Out of Marketing Emails: Unsubscribe at any time using the “Unsubscribe” link

• Request Deletion: Ask us to delete your information (subject to legal requirements)

To exercise any of these rights, you can contact us at Magic@GravewaterAlchemy.com.

5. How We Protect Your Data

We take data protection seriously and use several safeguards to keep your information secure.

• SSL Encryption: All transactions take place over secure, encrypted connections

• Payment Security: Trusted third-party processors handle payment data

• Access Control: Only authorized personnel can view sensitive information

Although we work hard to protect your data, no system is completely secure. If a security breach occurs, we will contact affected users as required by law.

6. Cookies & Tracking Technologies

We use cookies and similar tools to make your experience better.

A. What Cookies Do We Use?

• Essential Cookies: Allow key site functions (like keeping items in your cart)

• Analytical Cookies: Help us understand website traffic and user behavior

• Marketing Cookies: Used for personalized promotions and advertising

B. How to Manage Cookies?

You may disable cookies through your browser settings. However, some website features may not function properly without them.

7. Third-Party Links & Services

Our website may include links to third-party sites (such as social media or payment providers). Since we do not control their privacy practices, we encourage you to review their policies.

8. International Users

If you access our website from outside the United States, you agree that your information may be transferred to and processed in the U.S., where privacy laws may differ from your region.

9. Changes to This Privacy Policy

We may update this Privacy Policy when needed. All changes will appear on this page along with the “Last Updated” date. If major updates occur, we may notify you by email as well.

10. Contact Us

If you have questions about this Privacy Policy, you can reach us at:

📧 Email: Magic@GravewaterAlchemy.com